A notice from the Institute

The gallery has closed.The wall label remains.

After an admirably serious attempt to elevate regrettable photographs into Important Art, the Institute has closed its public rooms. New submissions, accounts and acquisitions are no longer being accepted. We have composed ourselves.

Nigel Ponceby-Smythe holding a cracked certificate and contemplating the closure

Nigel Ponceby-Smythe
Director of Unnecessary Significance

Public rooms closedCommissioned Wing silentDomain enquiries considered

The committee's decision

Important effort. Questionable momentum. A dignified withdrawal.

Unremarkable Art set out to give ordinary photographs the institutional ceremony they had neither requested nor earned. It produced titles, verdicts, certificates and objects of alarming permanence. Some of them were rather moving. We shall deny saying so.

The Institute did not, however, acquire the sustained audience required to keep the apparatus humming indefinitely. To continue from sentiment alone would be vulgar. The committee therefore closed the gallery, lowered the flattering lights and went home.

01

The public rooms are closed

New accounts, submissions and commissions are no longer being accepted. The velvet rope is no longer metaphorical.

02

The apparatus is switched off

Artwork generation, provenance pages, the gallery and the gift shop have been retired with their dignity largely intact.

03

The idea remains available

Serious conversations about the domain, brand, technology or a credible next chapter will still reach the Director.

A possible second hanging

Interested in the Institute?

Serious enquiries about the domain, brand, product assets or a credible acquisition will be considered. Personal-data and account enquiries will also be handled, because even a closed institution must keep its paperwork in order.

The live art service is closed. Nigel remains, administratively.

hello@unremarkableart.com

Correspondence / 01

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